

WHAT IS COACHING?

Professional Coaching is an ongoing professional relationship that helps people produce
extraordinary results in their lives, careers, businesses or organizations,based on goals set
by the individual or team.
Through the process of coaching, clients or teams deepen their learning, improve their
performance, and enhance their quality of life. The individual or team chooses the focus of
conversation.
Individuals who engage in a coaching relationship can expect to experience fresh
perspectives on personal challenges and opportunities, enhanced thinking and decision
making skills, enhanced interpersonal effectiveness, and increased confidence in carrying
out their chosen work and life roles.
Emerging as a leadership development practice 10 years ago, Coaching is one of the most
commonly used manager Development Techniques used today.
According to a research study conducted by Booz Allen Hamilton, a consultancy firm, the
return of investments made into Coaching (ROI) is 689%. Another study carried out on
100 managers working for Fortune 1000 companies with senior level responsibilities and
Coaching training demonstrated that 73% of those who received Coaching training
reached their targets completely, 57% became more efficient and 22% managed to create
a profit increase, 77% and 71% improved their relations with their staff and seniors
respectively.